TRAASS · Business Analyst · B2B Marketing & BD · APCD

Vedant Pathak (VP)

Founder of TRAASS. I help manufacturers grow: B2B marketing, branding and business development backed by business analysis and real engineering. A B.Tech Mechanical Engineer and Certified Data Analyst with 5+ years in Air Pollution Control Devices, now transforming businesses in every industry, from steel to FMCG, with data, dashboards and ERP.

Work with me → Marketing & BD in LinkedIn
📣 B2B Marketing🤝 Business Development🎓 B.Tech Mechanical📜 Certified Data Analyst🌀 Fan Design Software🏭 APCD · 5+ yrs🚀 Steel to FMCG
Vedant Pathak (VP), Business Analyst and B2B marketing specialist, founder of TRAASSVPENGINEER × ANALYST
About

Engineer by training. Analyst and marketer by choice.

Vedant Pathak (VP) is the founder of TRAASS: a Business Analyst in the mechanical domain who also runs B2B marketing and business development for manufacturers. I've worked on machines, consulted customers on them, sold to them, and now use data to transform the industry that builds them. Full profile →

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Marketing & Business Development

Digital marketing, branding, B2B for manufacturing and client conversion over the last 5 years.

Growth
🎓

Education

B.Tech: Mechanical Engineering
Fluid mechanics, thermodynamics and machine design: the base of everything I do.

Engineering
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Certified Data Analyst

Data cleaning, SQL, Excel, Power BI, statistics and storytelling with data.

Analytics
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Fan Selection Software

Centrifugal fan design with velocity diagrams, stress, shaft and CAD. Access is by login ID, given by the admin. Log in →

Software
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Fan Design Software Expert

Industrial fan design & selection: duty point, static pressure, efficiency, motor sizing and fan curve analysis.

Software
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APCD Consultant · 5+ years

Consulted customers on the best-suited Air Pollution Control Device for each application: bag filters, cyclones, scrubbers and ESPs.

Dust Collection
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Root Cause Analysis

RCA of existing dust collection systems: low suction, bag failure, high ΔP, fan vibration, then practical fixes.

RCA
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Now: From Steel to FMCG

Transforming businesses in every industry: ERP, live dashboards and data-driven decisions, from steel plants to FMCG.

Transformation
NOW

Digital Transformation: From Steel to FMCG

Bringing ERP, dashboards and a data culture to every industry: production, inventory, sales and B2B marketing.

LAST 5 YEARS

B2B Marketing, Branding & Client Conversion

Digital marketing, branding and business development for manufacturing: finding the right buyers, consulting them technically and converting them into clients.

5+ YEARS

Air Pollution Control Devices (Dust Collection Systems)

Served customers by understanding their process, doing RCA of existing systems, and recommending the best-suited APCD and fan.

CERTIFICATION

Certified Data Analyst

Added data & BI on top of engineering: the bridge between the shop floor and the boardroom.

FOUNDATION

B.Tech: Mechanical Engineering

Where it began: machines, airflow and design.

Marketing & Business Development

I don't only analyse a business. I help grow it.

For the last 5 years I've worked on digital marketing, branding, B2B marketing for manufacturing and client conversion. Industrial buyers trust people who understand their plant, so I sell as an engineer and measure as an analyst. Read how I work →

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Marketing & Branding

  • Brand & positioning: identity, messaging, catalogues and company profiles
  • Digital marketing: website, SEO, LinkedIn and email campaigns
  • Technical content: case studies and application notes buyers actually read
  • Events: trade-show planning and follow-up that doesn't go cold
  • Analytics: what each channel really brings in, measured in enquiries
Grow my brand →
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Business Development

  • Market mapping: target industries, accounts and decision makers
  • Prospecting: outreach that opens real technical conversations
  • Techno-commercial consulting: site visits, RCA and the right solution
  • Proposals & closing: offers, follow-up and negotiation
  • Pipeline & CRM: lead scoring and clean forecasting
Grow my sales →

How I convert a stranger into a client

Find

Pick the industries and accounts where the product truly fits.

Qualify

Check need, budget, timeline and who decides, early.

Consult

Visit the site and solve the problem before selling anything.

Propose

A clear techno-commercial offer built around their outcome.

Close

Fast, disciplined follow-up until there's a clear yes or no.

Grow

Deliver, turn the result into proof, and earn the next order.

Try it: find the leak in your sales funnel

Move the sliders to match your business. This calculator runs in your browser and nothing is sent anywhere.

Your funnel, per year

Fix this leak with me →
Journey

From Airflow to Analytics

My career as one system: dusty air goes in, clean air comes out, and the data tells the story. Click any stage.

🎓B.TECH MECH FAN DESIGN APCD / RCA DATA ANALYST 🚀STEEL TO FMCG DUSTY AIR IN · RAW DATA CLEAN AIR OUT · CLEAR DECISIONS

How I consult on dust collection systems

Study the application

Dust type, particle size, temperature, moisture, airflow and emission norms.

RCA of the existing system

Suction loss, high ΔP, bag choking, leakage, fan vibration: find the true cause.

Pick the best-suited APCD

Bag filter, cyclone, wet scrubber or ESP, with the right fan on its curve.

Prove it with data

Before/after readings, energy savings and compliance, all in a dashboard.

Fan Curve Simulator

Drag the slider to change system resistance and watch the duty point move.

Duty Point

Skills

Skills & Toolkit

Marketing, business development, engineering and data skills I use every day.

Marketing & Branding

B2B Marketing for Manufacturing90%
Branding & Positioning85%
Digital Marketing, LinkedIn & SEO85%
Technical Content88%

Business Development

Client Conversion90%
B2B Lead Generation88%
Proposals & Negotiation88%
Pipeline & CRM85%

Engineering & APCD

Fan Design & Selection Software95%
Dust Collection System Design92%
RCA of Existing Systems93%
Techno-commercial Consulting90%

Business Analysis

Requirement Gathering (BRD/FRD)92%
Process Mapping (BPMN)88%
Stakeholder Management92%
Gap & Root-Cause Analysis90%

Data & Dashboards

Python (pandas, NumPy)80%
Power BI / DAX90%
Excel (Power Query, Pivot)95%
SQL82%
Data Storytelling90%

ERP & Digital

ERP Implementation88%
Workflow Automation85%
Change Management85%
User Training & UAT88%
Services

What I Deliver

End-to-end, from the first enquiry to a dashboard your team actually opens every morning.

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B2B Marketing & Branding for Manufacturing

  • Brand identity, catalogues & company profile
  • Digital marketing, LinkedIn & email
  • Lead nurturing & channel analytics
Discuss this →
🤝

Business Development & Client Conversion

  • Market & account mapping
  • Prospecting, proposals & closing
  • Pipeline, CRM & win-rate improvement
Discuss this →
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APCD & Dust Collection Consulting

  • Application study & system sizing
  • RCA of existing systems
  • Fan selection & energy savings
Discuss this →
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Business Analysis

  • Sales, cost & profitability analysis
  • Variance, Pareto & cohort studies
  • Raw data → board-ready story
Discuss this →
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Interactive Dashboards

  • Executive KPI & MIS dashboards
  • Production, inventory, sales views
  • Automated data refresh
Discuss this →
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ERP Development & Implementation

  • As-is / to-be process design
  • Configuration & data migration
  • UAT, go-live & hypercare
Discuss this →
⚙️

Digital Transformation

  • Paper-to-digital workflows
  • CRM + ERP integration
  • Change management & training
Discuss this →
Method

Raw Data → Story

This is how I do conventional business analysis. Edit any number in the table, then click the button to see the story change.

Collect

ERP exports, CRM, Excel sheets, invoices.

Clean

Remove duplicates, fix formats, map masters.

Analyse

Trends, segments, Pareto, variances.

Narrate

One headline, three insights, one action.

Raw Data (₹ Lakh, editable)

RegionProductQ1Q2Q3Q4

The Story

Click “Transform → Story” to generate the narrative.

Demo

Interactive Dashboard

A sample manufacturing sales dashboard with demo data. Pick a year and segment, and every number and chart updates.

Revenue
Orders
Avg Order Value
Win Rate

Monthly Revenue (₹ Lakh)

Revenue Mix

Daily Blog

Notes from the Shop Floor & Spreadsheet

Short, practical posts on B2B marketing, business development, dust collection, fans, steel, ERP and dashboards. Browse all articles →

FAQ

About Vedant Pathak (VP) & TRAASS

Quick answers for anyone looking for a B2B marketer, business developer, APCD expert or business analyst in the mechanical domain.

Who is Vedant Pathak (VP)?

Vedant Pathak, also known as VP, is the founder of TRAASS: a B.Tech Mechanical Engineer and Certified Data Analyst working as a Business Analyst in the mechanical domain, working across industries from steel to FMCG, with experience in B2B marketing, business development and 5+ years in air pollution control devices (APCD).

What is TRAASS?

TRAASS is Vedant Pathak's practice for B2B marketing, business development, business analysis, APCD and dust collection consulting, dashboards, ERP implementation and digital transformation for companies in every industry, from steel to FMCG.

What B2B marketing does Vedant Pathak do for manufacturers?

Digital marketing, branding and positioning, LinkedIn and email campaigns, technical content and catalogues, search visibility, and funnel analytics, all aimed at turning industrial buyers into qualified enquiries.

What business development work does Vedant Pathak do?

Market and account mapping, prospecting, techno-commercial consulting with buyers, proposals, negotiation and closing, CRM and pipeline discipline, and client conversion tracking for manufacturing businesses.

What APCD services does Vedant Pathak offer?

Application study, selection of the best-suited air pollution control device (bag filter, cyclone, wet scrubber or ESP), industrial fan selection, and root cause analysis (RCA) of existing dust collection systems.

What does a business analyst in the mechanical domain do?

A business analyst in the mechanical domain brings engineering knowledge and data analysis together: turning plant, sales and production data into dashboards and decisions, mapping processes for ERP, and leading digital transformation in manufacturing.

Contact

Let's Connect

A sales funnel that leaks, a brand nobody remembers, a dust collection problem, or an ERP that needs to work: let's talk.

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in
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Phone / WhatsApp+91 ●●●●● ●●●●●

🔒 Share your number to see mine, so I can call you back too.

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LocationIndia · remote & on-site

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